Amazon slaven, het digitale proletariaat
"Jeff Bezos (the ceo of Amazon.com) turned to data-driven management very early. He wanted his grandmother to stop smoking, he recalled in a 2010 graduation speech at Princeton. He didn't beg or appeal to sentiment. He just did the math, calculating that every puff cost her a few minutes. "You've taken nine years off your life!" he told her. She burst into tears.He was 10 at the time. Decades later, he created a technological and retail giant by relying on some of the same impulses: eagerness to tell others how to behave; an instinct for bluntness bordering on confrontation; and an overarching confidence in the power of metrics."


Kees Groeneveld
Mr. Hub Dohmen
Ewout de Ruiter
Jan W. Veltman
